Personal branding vs. company branding — which should founders focus on first?

This is a debate I keep having with other founders and I'd love to hear more perspectives. The argument for **personal branding first**: - People buy from people, not companies - Your personal brand follows you even if the company fails - It's easier to build trust as a person than as a brand - LinkedIn and Twitter/X work better for individuals than companies The argument for **company branding first**: - Investors and enterprise clients want to see a professional company brand - You can hire people who represent the company brand - Personal brand creates dependency on the founder - Easier to sell the company later if it has its own identity My current take: For B2C and SMB-focused businesses, personal branding wins early. For enterprise and B2B, company branding matters more from day one. But I'm genuinely unsure. What's your experience? And if you've built a strong personal brand, what platforms and tactics actually worked for you?